The Mystical Mind

I hate how I go through stages in my blogging! I either post consistently for a few months at a time or forget all together.

Hello Tumblrs,

Sorry I have been neglecting my Tumblr everybody, I hope you all are still following me. I as in Italy for 2 weeks on the most amazing trip. I went to Le Grazie, Pisa, Florence, Rome, Portofino/ Cinque Terre, Sorrento, Pompeii, Amalfi coast, Capri, Molfetta, and Alberobello. I had the best food and wine; and saw the most fascinating sights. Now I have been sent back to reality. I had my first week of class last week. I’m enrolled in history of illustrated text, intro to public relations, editing, writing and media senior seminar: what is a text? and Italian 3. I have also started my position as President of Her Campus FSU, which has been the source of most of my stress lately. Also I am completing two internships this semester at The Zimmerman Agency for the PR department and IMG College: Seminoles IMG Sports Marketing. I’ll keep you updated on if I suffer from a sever anxiety attack anytime soon. But, until then…happy blogging!

I am so excited it doesn’t feel real. I leave in eight days for Rome where I will begin my two week journey through Italy. I will be documenting my stories, photos, favorite foods and wines on tumblr for all of you.

Thank you to all of my followers for your support and comments!

~Jena

There are many exceptions to the freedom of speech when it comes to commercial speech or speech “that advertises a product or service for a business purpose.” Misleading commercial speech which proposes unlawful behavior is not protected. The Federal Trade Commission monitors if the commercial speech misleads, leads the viewer to act accordingly to what the speech directs to do/buy, and if the false material affects purchase decisions.  Many companies have been under scrutiny lately due to questionable claims of “being green.” A marketing firm called TerraChoice conducted a survey in 2010 that examined 5,000 common goods found in U.S. stores which claimed to be “green” products and found that 95% of them were false claims. Apparently many of these companies claiming to help the environment are doing the minimum amount necessary to not actually be lying about their help but also not really making any difference. SC Johnson just settled two law suits this month over their green list logo which is placed on products containing less harmful ingredients. The tests conducted that concluded these ingredients were less harmful however, were conducted only by SC Johnson with no third party to backup their claim. The label was on products such as Windex and Glade. The idea of making false claims of being “green” has earned the term “greenwashing”. SC Johnsons was not only scrutinized because they conducted their own tests, but also because they were unclear to customers what this green list logo really meant.

I have included below a website link that I found which instructs businesses on what steps to follow before officially calling themselves a “green” company in commercial speech.

http://www.greenadvertisinglaw.com/10-ways-to-avoid-making-suspect-green-advertising-claims.html